This is not another CRM.
Your dealership already has enough systems. FLWUP doesn't replace your CRM or your DMS — it sits on top of them and does the one thing they don't: the follow-up. Log a lead once, and your team gets to sell knowing it's handled.
01 — TIME
Every reply drafted in your dealership's voice, under the rep's name, ready to send. The afternoon spent retyping the same follow-up goes back to selling.
02 — VISIBILITY
Managers see every enquiry, every follow-up, every stalled conversation — without chasing reps for updates.
03 — SALES
Log it once and it's done. FLWUP keeps the conversation alive until the customer buys — or tells you why they didn't.
Live from our system
Live from our system
follow-ups sent, zero rep effort
email open rate
rep time handed back · modelled
of sold deals the buyer engaged before purchase
How it works
Log the lead once — walk-in, phone or web. From that single entry FLWUP writes the follow-ups, answers the replies, chases the delivery and flags the risks. Every message goes out in your dealership's voice, under the rep's name, until the customer buys or tells you why they didn't.
One entry. Rep logs the lead in under a minute — that's their whole job in FLWUP.
The system runs. Email and SMS sequences auto-generated in your brand voice, through delivery and aftercare. Your team can edit any reply before it sends.
Nothing falls through. Stalls, objections and unhappy customers surface to the manager automatically.
ONE ENTRY · WALK-IN LOGGED 9:41 AM
Manager Pulse
Every reply that comes back is read for risk — a stalling deal, a quote objection, a customer going quiet, a delivery about to sour. Pulse finds them and hands the ones that need a human to the right person, before they cost you the sale or the review.
Catching an unhappy customer while it is still fixable is what protects your review scores and your NPS. Across the dealerships running it, 32 have been picked up before they turned into a bad review — the difference between a follow-up tool and an execution layer.
"Still waiting on the tint you promised at delivery…" — flagged to the sales manager with the full thread.
Customer compared a competitor's drive-away price. Pulse suggests the counter and hands the deal to the rep.
Opened the finance email three times, clicked the trade-in link. Pulse tells the rep to call — now.
No rip and replace
FLWUP is a layer, not a migration. No data project, no retraining month, no consultant. Your team keeps working the way they work — FLWUP just makes sure the follow-up actually happens.
Sales Execution Layer — follow-up, replies, risk
Your CRM
Stays exactly where it is
Your DMS
Untouched
Straight answers
No. FLWUP sits above whatever you already run — your CRM keeps the customer record, your DMS keeps the deal. There is no data migration, no retraining month and no consultant. Your reps log a lead the way they always have; FLWUP handles what happens next.
They go out in your dealership's own voice — you set it, down to the tone and the sign-off — using the notes on the deal: the vehicle, the trade-in, what was discussed on the floor. They send under the rep's name, and the rep can read and edit anything before it goes. As reps edit, FLWUP learns each one's individual style and blends it into their follow-ups.
Log the lead once — walk-in, phone or web — which takes under a minute. That is the whole job. From that single entry the follow-ups, the replies, the delivery chase and the risk flags all run on their own.
Days, not months. We connect your reps' mail, set the cadence with your sales manager and go live on real leads. There is nothing to install on your DMS and nothing for IT to schedule.
Who's behind it
You'll still get one of us on the phone. FLWUP is built in Melbourne by people who have worked a sales floor, not a growth team that has never met a dealer.
I built my own business bootstrapped, and follow-up was always the ball I dropped — so I built myself a tool that drafted every reply. Then I went back into car dealerships after twenty years away, and found the same stack of paper enquiries on every rep's desk that nobody had got back to. Not laziness. Three or four blunt systems built around numbers, not people.
ben@flwup.com.auAfter years scaling SaaS products, from government programmes to enterprise rollouts, he's seen what makes software actually get used and what quietly dies on a procurement shelf. His job here: every feature earns its place, every dollar of pricing is defensible.
ryan@flwup.com.auOne founder obsessed with the craft of the product, the other with the discipline of the business. Read the longer version →