FLWUP
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For builders, renovators, kitchen and bathroom companies

Big jobs start with a small reply. FLWUP sends it while you're on site.

Every renovation enquiry answered, followed up for weeks, and handed to you when they're ready to meet.

Start free for 14 daysTry it yourself

No card. Set up in 10 minutes.

FLWUP · Text to youMel sent kitchen photos (galley, 1970s). Prefers Saturdays for a measure-up.

The problem

What happens to your leads today.

01

Renovation buyers take months to decide

They enquire in March and sign in September. Most builders have stopped calling by May.

02

You can't chase 40 enquiries from the tools

Every evening there is another pile to reply to, and the old ones slide.

03

The builder who stays in touch gets the job

Not the cheapest, not the biggest. The one who was there when they were ready.

A kitchen mid-renovation, covered for the work

How it works

You keep working. FLWUP keeps the conversation going.

  1. Step 1

    A new enquiry comes in

    From your web form, your enquiry email or a lead site.

  2. Step 2

    A reply within two minutes

    By email or text, in your voice, under your name.

  3. Step 3

    It keeps following up

    Until the customer replies, books or says stop.

  4. Step 4

    You get a text when they're ready

    "Sarah replied, wants a quote Thursday. Tap to call."

FLWUP never quotes a price. When a customer asks, it tells them you'll go through the numbers, and texts you to send them.

Try it yourself

Be the customer. See how it replies.

Send an enquiry as if you were a customer of Tidewater Kitchens, a made-up business, and watch FLWUP reply. A few messages, no sign-up.

Tidewater KitchensDemo · you are the customer4 of 4 messages left

Type an enquiry as if you were a customer, or tap the suggestion below.

Try asking for a price. It won't quote one. It tells you Jake will go through it, and texts Jake to follow up.

Watch for the dark card. That's the text Jake gets when you're ready to talk.

This demo is deliberately generic: a made-up business with no setup. On your account FLWUP is tuned to your business, your services and how you talk, so replies are far more specific.

Tidewater Kitchens is a made-up business. Messages you type here are used only to write the demo reply. Please don't enter real personal details.

One enquiry, three weeks

Months of patience, none of it yours.

An example of a bathroom enquiry that takes three weeks to turn into a measure-up.

  1. Week 1 · Mon8:55 pm
    Enquiry · website

    Ensuite needs redoing, leaking shower base. Not urgent but soon-ish.

  2. Week 1 · Mon8:57 pm
    FLWUP reply · email

    Hi Chris, it's Jake from Tidewater Kitchens. Sorry to hear about the shower. A couple of photos of the ensuite would help me work out what's involved.

  3. Week 2 · Tue10:10 am
    Follow-up · text

    Hi Chris, Jake here. Still happy to take a look at the ensuite whenever suits. A weekday or Saturday? Reply STOP to opt out.

  4. Week 3 · Thu6:44 pm
    Chris replies

    Getting worse, can someone come this Saturday?

  5. Week 3 · Thu6:45 pm
    Text to you

    Chris (leaking ensuite) wants a measure-up this Saturday. Tap to call.

Where leads come from

Wherever they land, they get the same two minutes.

  • Your website form
  • Your enquiry email
  • Trade lead sites
  • Renovation directories
  • Referrals you forward in

What you'll never have to do

Set it up once. Then get on with your day.

  • No app to learnIt works by text and email. If you can read a text, you can use it.
  • No DNS settingsNothing to change on your website or domain.
  • No copywritingMessages are written in your voice. You can edit any message.
  • No chasingYou hear about a lead when it's ready to talk, not before.

Pricing

Three plans. All 14 days free.

Solo

$49/mo inc GST
  • 1 user
  • 50 new leads a month
  • Replies and follow-ups by email
  • Text alerts to you when a lead is ready
Start free for 14 days

Solo + Text

Best value
$99/mo inc GST
  • 1 user
  • 100 new leads a month
  • Replies and follow-ups by email and text
  • Your own mobile number, 100 texts a month
  • Booking
Start free for 14 days

Team

$149/mo inc GST
  • 3 users
  • 200 new leads a month
  • Email and text, 300 texts a month
  • Booking and campaigns to past customers
Start free for 14 days

All prices include GST. 14 days free, no card. Change plan or cancel any time.

Further reading

Questions

Fair things to ask.

No. FLWUP replies in your voice, under your name, the way you'd write if you had a spare minute. You can edit any message, and change how it writes whenever you like.

FLWUP never quotes a price. It tells the customer you'll go through the numbers with them, and sends you a text asking you to follow up.

It stops. That customer gets no more messages, and every text carries a "Reply STOP to opt out" line.

On Solo + Text and Team, yes: an Australian mobile number of your own. It's set up as soon as your first real enquiry comes in, or straight away when you subscribe. Until then, your follow-ups go by email.

Yes. It follows up on a slower rhythm for long jobs and keeps going until the customer replies, books or says stop.

Yes. Pause any lead with one tap, for example once you are already talking to them directly.

Stay in touch for months without lifting a finger.

Start free for 14 daysNo card. Cancel any time.