About
Built for the teams who actually sell to humans.
FLWUP exists because most sales teams have great people and terrible follow-up systems. The CRM is a graveyard. The inbox is a firehose. The hottest lead of the week is the one nobody got back to — not because your rep didn't care, but because the admin is endless.
We're staying narrow on purpose. Any sales team where follow-up is still done by hand — auto, marine, RV, real estate, finance, B2B services — has the same problem. The brand stretches; the playbook doesn't change.
How we build
Five principles, written down so we can be held to them.
01
The salesperson stays in the loop
FLWUP drafts, the salesperson sends — the conversations that matter always go out under your team's name. For the basic, clear-cut requests our system can confidently classify, it replies automatically to save your reps time; everything else waits for a human. The trust your team has built with its customers is the asset we're protecting.
02
Deliverability is sacred
Everything sends from your domain, properly authenticated. We will not, ever, route mail through a shared IP and call it a feature.
03
Honest pricing
One flat monthly price per dealership — by the rooftop, not by the seat. Pick your plan and that's your spend; it doesn't swing month to month or climb as you add salespeople. You know the number before the month starts. First 100 follow-ups free, no card. Cancel any time.
04
Quiet product
Most days FLWUP should feel like nothing changed, except the queue is shorter and the deals close earlier. We're not here to be loud.
05
Point your team at the ready buyers
FLWUP watches the activity — opens, clicks, replies — and surfaces the buyers heating up. Your staff edit a curated sales email and send it in seconds, while the interest is still live. The work goes where it actually pays off.