Guides
Win the work you already paid for. Plain-English guides.
Replying to enquiries, following up quotes, and getting back the customers who go quiet. Written for trades, online stores and service businesses.
- Trades and long jobsToo busy to quote? Why the busiest tradies end up with the emptiest pipelinesThe enquiries you leave unanswered in a flat-out month are the jobs you go looking for three months later.6 min read
- Follow-up basicsHow long should you follow up a quote? (And when should you stop?)Most customers who go quiet after a quote haven't said no. Here's how long to keep in touch, and how to do it without being a pest.7 min read
- Online storesThe question at 11pm: why online stores lose buyers before they reach checkoutBuyers of anything custom, expensive or wholesale ask a question before they buy. The store that answers it first, at any hour, usually gets the order.6 min read